CHALLENGE: Create the visual identity for Tezzrah Gaming, a World of Warcraft, Magic the Gathering, and general gaming streamer on Twitch. The ask included building out the channel's logo, stream graphics, social templates, and emotes.

SOLUTION: I worked closely with the client to create the brand visuals she envisioned for herself. The blue and black colors were derived from the two types of mana she primarily used in her Magic the Gathering decks, while also matching the cool colors most commonly associated with her World of Warcraft main class: Shadow Priest. Additionally, blue represented possibility, which was important to her as a new streamer, and black represented power, another important value within Tezzrah's gaming approach. The idea of power and sparking possibilities were also conveyed through the use of the lightning bolt (can also be seen as a backwards Z) that overlays the "T" for Tezzrah. Overall, the logo, colors, geometric patterns, sans-serif fonts, and sharp edges all contribute to a strong and modern, gaming look.

Finally, the five emotes were requested by Tezzrah for specific use-cases on her channel. They were each designed to match the personality of her brand and her streams: dynamic, yet playful.

• 8-Bit Heart emote: heart reactions
• GG or Good Game emote: congratulations reactions
• Dolphin emote: laughing reactions (based off a laugh played on stream that was reminiscent of the sound a dolphin makes)
• RIP emote: reactions to instances that did not go well
• GOAT emote: reactions related to Tezzrah being the best in a raid or group gaming setting, highlighting her as the "Greatest of All Time"

COLLABORATORS: BREANNA EPP (on emotes)